Social Media Marketing Manager

Media · Boston, Massachusetts
Department Media
Employment Type Full-Time
Minimum Experience Mid-level

Gupta Media is looking for an enthusiastic, passionate storyteller to help our clients amplify their brands. As a Social Media Marketing Manager, they will be responsible for developing the strategy for clients' social media and influencer marketing efforts, its effective execution and measurement of its success.

Our ideal person has proven experience identifying and engaging influencers, managing influencer outreach programs, and creating engaging, brand worthy content. Equally at home brainstorming and executing fresh ideas in collaboration with our Media and Creative teams or in pitching proposals to clients, they are driven and ambitious, can drive new ideas forward with ease, exhibits creative and analytical thinking, and demonstrates a passion for an ever-evolving social media landscape within the a consumer and e-commerce world.

About the Agency:

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). More recently, we have dramatically grown our work with big brands (Amazon, Fender) and cult/challenger brands (Island Creek Oysters, Walden Local). We have a global client base with a growing local roster. We pride ourselves on being innovative, competitive and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. 

What You’ll Do:

  • Develop and execute clients’ social media and influencer marketing strategies;
  • Lead content creation and curation for clients’ social media, including managing editorial calendar, writing content and guiding the development of visuals and other creative assets on social platforms;
  • Manage influencer marketing campaigns from signed SOW to post-campaign reporting;
  • Create and execute project campaign timelines and schedules, adapting as appropriate to meet campaigns and client goals;
  • Strategize across Media, Strategy and Creative teams internally to ensure programs to grow and engage audiences and followers;
  • Stay current with and assess industry and social media trends, tools, platforms, innovations, and best practices.

Who You Are:

  • Bachelor’s degree in Advertising, Communications, Marketing, or related field;
  • 3+ years experience in a dedicated social media role, preferably with a background in promoting consumer and/or ecommerce brands;
  • Strong portfolio of successful campaigns, demonstrating creative storytelling ability across multiple social platforms that build awareness, engage new and existing customers, and increase conversions;
  • Demonstration of creative storytelling ability, able to distill content into bite-sized social media captions and images;
  • Excellent communication and creative thinking skills with the ability to use data to inform strategic decisions;
  • Outstanding writing, editing and proofreading skills
  • Driven to learn new things and constantly improve on current methods;
  • Proactive and independent with the ability to work in a variety of media, meet tight deadlines, manage multiple projects simultaneously and adjust as circumstances change.

We are a passionate group who feed off each other’s intensity. We have boundless curiosity and feel unsatisfied when we don’t know how something works. If you are driven by a desire to learn more and you’re not afraid of breaking things to try and make them better, you will fit right in.

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.

Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again.

To apply, please submit a resume and a quick note on why you are the perfect candidate for Gupta Media.

Thank You

Your application was submitted successfully.

  • Location
    Boston, Massachusetts
  • Department
  • Employment Type
  • Minimum Experience